Conference overview

Welcome to the 2026 conference programme!

In 2026, the TravelTech Show conference is packed with forward-looking sessions designed to help you navigate the challenges, opportunities, and innovations shaping the travel industry. Stay ahead of the curve with access to cutting-edge technology, game-changing insights, and unrivalled networking opportunities.

Our carefully curated programme delivers:

• Expert insights from the industry’s leading voices and innovators
• Practical, actionable strategies to drive growth, efficiency, and performance
• Innovative solutions tackling the most pressing challenges facing travel businesses today

View the programme

Expert-led sessions and panels

Travel is a powerful blend of people, places, and unforgettable experiences—and it's travel technology that brings it all to life.

Step into Europe’s leading event for uncovering emerging suppliers, tracking industry shifts, and experiencing the latest in travel innovation. More than just an expo, it's where fresh ideas meet established leaders—and where meaningful connections are made.

Powered by the Phocuswright network, TravelTech Show is your gateway to the trends, tools, and tech shaping the future of travel.

Explore, learn, and get inspired with us on just some of the following:

• AI transforming travel 
• The future of search and discovery
• Social to booking
• Payments innovation
• Exclusive research and insights
• Big debates shaping travel

Tech Tours

Tech Tours are back for the 2026 TravelTech Show!

With the exhibition hall brimming with innovation, these guided tours are your gateway to experiencing the latest in travel technology first-hand.

Stay tuned for more details on the 2025 tour schedule and how you can be a part of this insightful experience!

Trailblazer Awards 2026

The future of travel starts here—are you ready?

The 2026 Trailblazer Awards shine a spotlight on the freshest, boldest start-ups in travel and tourism, each bursting with tech-powered ideas that could shake up the industry.

Watch our dynamic finalists pitch live on stage, unveiling the game-changing innovations they’re bringing to life. Then, dive deeper at the Trailblazers Panel, where they’ll share the highs, hurdles, and big visions driving their journey to disrupt and inspire.

Don’t just hear about the future—see it in action.

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Key topics covered in the conference

• Turning good ideas into great businesses
  • Find out how to convert inspiration into revenue generation
  • Hear which common pitfalls to avoid

• How a travel company got their databases speaking to AI
  • Everything you need to know about setting up MCPs and ACPs

• The new social battleground
  • Explore TikTok vs Instagram and the rise of “influencer-to-booking”
  • Find out more about native booking, attribution, and inventory access

• From SEO to GEO
  • Learn how to make yourself visible in the new AI world
  • Get introduced to the concepts of GEO and AEO

• How not to sue your tech supplier
  • Five things you must not miss in TravelTech contracts
  • How to set up a legal framework that works for all parties

✅ Stay ahead of industry trends - gain unparalleled insights from global corporate travel leaders

✅ Personalise learning paths - access tailored content matching your professional expertise

✅ Expand your professional network - connect with senior-level decision-makers and innovators

✅ Discover cutting-edge solutions - explore latest technologies and data-driven travel management strategies

✅ Gain immediate actionable insights - implement practical strategies to transform your travel programme

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